A Swickard Auto Group Dealership

BMW of Eugene

BMW of Eugene in Eugene OR is an M Certified Dealer
2100 Martin Luther King Jr Blvd
Eugene, OR 97401
Directions
BMW X1, 3 Series, and X3 parked outside home decorated for the winter holidays.

The 2026 BMW Road Home Sales Event

The 2026 BMW Road Home Sales Event, also known as the BMW Year End Event, features exclusive offers on some of our most popular vehicles. This limited time event is a great opportunity to get the BMW you’ve been wanting all year.


BMW of Eugene in Eugene OR

Celebrate how far you’ve come.

Let everyone know how far you’ve come with the purposefully bold BMW 3 Series. The sculpted exterior gives way to a refined interior, featuring a 14.9 inch BMW Curved Display, while extraordinarily responsive driving dynamics work symbiotically with your driving.


BMW of Eugene in Eugene OR

For those with unwavering spirit.

Keep your holidays on track with the versatile, driver centric BMW X3. A mid-size SUV equipped with powerful technology, mood setting Ambient Lighting, and rear cargo flexibility, the X3 is the ideal way to make your drive as joyful as the season.


BMW of Eugene in Eugene OR

Surprisingly spacious for ambitious plans. 

A premium compact SUV, the X1 is the perfect companion for holiday shopping or family getaways. Inside, you’ll find supremely adaptable cargo space, BMW xDrive handling, and integrated technology like the BMW Curved Display and iDrive.


BMW of Eugene in Eugene OR

Start your year from a powerful point of view.

Spacious, refined, and equal parts power and poise, the three-row BMW X7 xDrive40i makes your holiday journey as rewarding as the destination. The X7 features the BMW Curved Display with intuitive controls, BMW Head-up Display for key driver information, and a Panoramic glass sunroof for an airy feeling throughout the cabin.


A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments. All vehicles are one of each. All Pre-Owned or Certified vehicles are used. A dealer documentary negotiable service fee of up to $250 may be added to the sale price or capitalized cost. All offers expire at close of business on the day the offer is removed from this website, and all financing is subject to credit approval. Prices exclude tax, title, and license. Any agreement is subject to execution of contract documents. It is the customer's responsibility to verify the existence and condition of any equipment listed. While great effort is made to ensure the accuracy of the information on this website, errors do occur so please verify information with one of our dealership representatives and have any understanding included in the contract documents.

*Executive Shield is a dealer installed accessory which consists of paint-less dent removal. Coverage term is 2 years and cost is $599. Please refer to your contract for complete details. Dealer Installed Accessories include equipment and accessories installed on vehicle as offered or advertised by your dealer. Dealer Installed Accessories do not include any additional optional accessories customer may choose to add to vehicle.