All Specials
HONORING THOSE WHO SERVE.
$500-$4,000 TOWARD A LEASE OR NEW VEHICLE PURCHASE
FOR ACTIVE DUTY, RETIREES, VETERANS, AND MILITARY FAMILY MEMBERS.
Offer Expires 11/30/2026
Available to Active Duty, Veterans, Retirees, Reservists, and their immediate family members. Receive a $500 lease or purchase credit, through BMW Financial Services, on new 2024/2025 BMWs. Valid when combined with promotional APR, available through BMW FS, terms may vary. Purchase Credits available to purchases of new 2024/2025 BMWs with cash or who finance with financial institutions other than BMW FS or who finance through BMW FS without a promotional APR offer. $1500 on the BMW 2 series, X1 & X2; $2500 on the BMW 3 series, 4 series, & Z4; $3000 on the BMW i4, X3, & X4; $4000 on the BMW 5 series, i5, 7 series, 8 series, X5, X6, X7, & XM; and $5000 on i7 & iX. Must verify through ID.me to generate a Customer ID and Offer Code. One offer per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible customer must be the purchaser. May be combined with other offers. See store for details. Offer expires end of month.
$1,000 IN CREDITS TOWARD A NEW OR CERTIFIED PRE-OWNED BMW.
BMW College Graduate Program.
Offer Expires 11/30/2026
All lease and financing options are based upon dealer and program requirements and are subject to credit review and approval by BMW Financial Services NA, LLC. Offer valid on purchase or lease of qualifying new model year 2022 or newer financed through BMW Financial Services, as well as model year 2018-2021 BMW Certified Pre-Owned vehicles. Subject to credit approval through BMW Financial Services and verification of graduation and employment. Recent graduate means graduation from an accredited college or university with a graduate, undergraduate, or associate's degree earned within the previous 24 months, or is eligible to graduate within the next 6 months and has a verifiable offer of employment. To qualify, you must have a minimum of 6 months of credit on file and no previous derogatory credit on any credit lines. Finance and lease terms based on credit score. BMW College Graduate Program incentive is non-transferable. Cannot be combined with certain other programs. See store for complete details. Offer expires end of month.
2026 BMW 330i xDRIVE Sedan
Lease from $569/mo, $1995 due at signing
39 month lease
Offer Expires 11/30/2026
Closed-end lease offered on a 2026 330i xDRIVE SEDAN to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. This includes all BMW incentives and are based on qualifications for incentives. Not all customers will qualify. Offer expires on Nov 30, 2026. See participating dealer for details. MSRP is $59075. Advertised lease payment is based on a selling price of $54231, which includes doc fee of $215 and all other dealer imposed, non-government charges. Tax, title, license, and insurance are extra. Lease payments of $569 for 39 months total $22191. The adjusted capitalized cost is $52690. No security deposit is required. Cash due at signing is $1995 and includes your first payment of $529, acquisition fee of $925, and capitalized cost reduction of $2466 which contains $1000 in lease cash. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $34263. Inventory is current at time of media release. Offer applies to stock # FV32054. VIN: WBA23LA09TFV32054.
2026 BMW X3 30 xDRIVE SAV
Lease from $689/mo, $1995 due at signing
39 month lease
Offer Expires 11/30/2026
Closed-end lease offered on a 2026 X3 30 xDRIVE SAV to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. This includes all BMW incentives and are based on qualifications for incentives. Not all customers will qualify. Offer expires on Nov 30, 2026. See participating dealer for details. MSRP is $60430. Advertised lease payment is based on a selling price of $58111, which includes doc fee of $215 and all other dealer imposed, non-government charges. Tax, title, license, and insurance are extra. Lease payments of $689 for 39 months total $26871. The adjusted capitalized cost is $56730. No security deposit is required. Cash due at signing is $1995 and includes your first payment of $689, acquisition fee of $925, and capitalized cost reduction of $2306 which contains $1000 in lease cash. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $35049. Inventory is current at time of media release. Offer applies to stock # 9461917, 9518655. VIN: 5UX53GP07T9461917, 5UX53GP04T9518655.
2026 BMW 530i xDRIVE Sedan
Lease from $719/mo, $1995 due at signing
39 month lease
Offer Expires 11/30/2026
Closed-end lease offered on a 2026 530i xDRIVE SEDAN to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. This includes all BMW incentives and are based on qualifications for incentives. Not all customers will qualify. Offer expires on Nov 30, 2026. See participating dealer for details. MSRP is $68215. Advertised lease payment is based on a selling price of $61578, which includes doc fee of $215 and all other dealer imposed, non-government charges. Tax, title, license, and insurance are extra. Lease payments of $719 for 39 months total $28041. The adjusted capitalized cost is $60227. No security deposit is required. Cash due at signing is $1995 and includes your first payment of $719, acquisition fee of $925, and capitalized cost reduction of $2275 which contains $1000 in lease cash. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $37518. Inventory is current at time of media release. Offer applies to stock # CX03312. VIN: WBA53FJ06TCX03312.
Swickard Service Match
We match competitor's coupons.
Dealership must be within 100 miles of BMW of Eugene. All Service Offers service operations must match, Plus tax and applicable fees. Offer must be presented at time of write-up. Valid only at BMW of Eugene. Plus tax and shop supplies; hazardous waste disposal fee additional charge. Must present coupon at time of service. Not valid with any other offer, discount or advertised special. Cannot be combined with any other coupon. Subject to availability. See BMW of Eugene for complete details. Offer applies to BMW vehicles only. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
BMW Oil Change Plan
3 Years Prepaid for $249
Regular oil changes are vital to keep your BMW at its best. That’s why we’re offering the BMW Oil Change Plan for BMWs that have reached 60 months or 60,000 miles. For one fixed price of $249, you’ll receive 3 years of oil and oil filter changes, based on your BMW’s Condition Based Service (CBS) system. As always, all work is performed by BMW Trained Technicians, using only Original BMW Engine Oil and Parts.
BMW Oil Change Plan (3 years) includes oil and oil filter changes for three years including labor for $249.00 plus taxes and disposal fees where applicable. Maximum 2 oil changes per contract year. The need for included services are prompted by the vehicle’s Condition Based Service (CBS) system. For non-CBS vehicles, annual low-mileage oil changes are included as outlined in your BMW Maintenance Booklet. Available for all BMW vehicles that have reached 60 months or 60,000 miles but have not yet exceeded 240 months / 20 years and have no current Ultimate Care+ coverage. Plan is also available for purchase for vehicles that have reached at least 54 months and are currently covered by the BMW Ultimate Care Scheduled or BMW Ultimate Care+ 2 coverage. All work must be performed by an authorized BMW Center. All work is carried out by BMW Trained Technicians using Original BMW Parts, which come with a two-year unlimited mileage limited warranty. Please see your authorized BMW Center and https://www.bmwusaservice.com/ultimatecare for additional details. BMW Oil Change Plan (3 years) is only available at participating dealers. Not available in Delaware, Wisconsin, Florida, or New Hampshire. © 2025 BMW of North America, LLC. The BMW trademarks are registered trademarks. A 1.75% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
Full Detail Special
$999.99
Full Detail with Ceramic Coating Special. Regular price $1,500
Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 10/31/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
Tire Special
up to $100 off
$25 off each tire. Buy 2, save $50. Buy 4, save $100.
Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 10/31/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
Recommended Repair Service
$75 off
$75 Off any recommended repair over $500
Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 10/31/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
Fall Service Package Special
$450
Regularly $650
Oil change, tire rotation, battery check, sunroof gutter cleaning, and overall inspection of safety.
Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 10/31/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
3 Full Synthetic Oil Service Visits for just $218.88
- Full synthetic BMW oil service
- Multi-point inspection with technician video
- Precision care from BMW-certified technicians
Offer expires 10/31/2026. BMW Oil Change Plan (3 years) includes oil and oil filter changes for three years including labor for $218.88 plus taxes and disposal fees where applicable. Maximum 2 oil changes per contract year. The need for included services are prompted by the vehicle’s Condition Based Service (CBS) system. For non-CBS vehicles, annual low-mileage oil changes are included as outlined in your BMW Maintenance Booklet. Available for all BMW vehicles that have reached 60 months or 60,000 miles but have not yet exceeded 240 months / 20 years and have no current Ultimate Care+ coverage. Plan is also available for purchase for vehicles that have reached at least 54 months and are currently covered by the BMW Ultimate Care Scheduled or BMW Ultimate Care+ 2 coverage. All work must be performed by an authorized BMW Center. All work is carried out by BMW Trained Technicians using Original BMW Parts, which come with a two-year unlimited mileage limited warranty. Please see your authorized BMW Center and https://www.bmwusaservice.com/ultimatecare for additional details. BMW Oil Change Plan (3 years) is only available at participating dealers. Not available in Delaware, Wisconsin, Florida, or New Hampshire. © 2025 BMW of North America, LLC. The BMW trademarks are registered trademarks. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.
Offer Expires 11/30/2026
2100 Martin Luther King Jr Blvd, Eugene, OR 97401