All Specials

$1,000 IN CREDITS TOWARD A NEW OR CERTIFIED PRE-OWNED BMW.

BMW College Graduate Program.

Offer Expires 5/31/2026

All lease and financing options are based upon dealer and program requirements and are subject to credit review and approval by BMW Financial Services NA, LLC. Offer valid on purchase or lease of qualifying new model year 2022 or newer financed through BMW Financial Services, as well as model year 2018-2021 BMW Certified Pre-Owned vehicles. Subject to credit approval through BMW Financial Services and verification of graduation and employment. Recent graduate means graduation from an accredited college or university with a graduate, undergraduate, or associate's degree earned within the previous 24 months, or is eligible to graduate within the next 6 months and has a verifiable offer of employment. To qualify, you must have a minimum of 6 months of credit on file and no previous derogatory credit on any credit lines. Finance and lease terms based on credit score. BMW College Graduate Program incentive is non-transferable. Cannot be combined with certain other programs. See store for complete details. Offer expires end of month.

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HONORING THOSE WHO SERVE.

$500-$4,000 TOWARD A LEASE OR NEW VEHICLE PURCHASE

FOR ACTIVE DUTY, RETIREES, VETERANS, AND MILITARY FAMILY MEMBERS.

Offer Expires 5/31/2026

Available to Active Duty, Veterans, Retirees, Reservists, and their immediate family members. Receive a $500 lease or purchase credit, through BMW Financial Services, on new 2024/2025 BMWs. Valid when combined with promotional APR, available through BMW FS, terms may vary. Purchase Credits available to purchases of new 2024/2025 BMWs with cash or who finance with financial institutions other than BMW FS or who finance through BMW FS without a promotional APR offer. $1500 on the BMW 2 series, X1 & X2; $2500 on the BMW 3 series, 4 series, & Z4; $3000 on the BMW i4, X3, & X4; $4000 on the BMW 5 series, i5, 7 series, 8 series, X5, X6, X7, & XM; and $5000 on i7 & iX. Must verify through ID.me to generate a Customer ID and Offer Code. One offer per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible customer must be the purchaser. May be combined with other offers. See store for details. Offer expires end of month.

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2025 BMW X7 xDrive40i

Lease from $999/mo, $999 due at signing

39 month lease

Offer Expires 5/31/2026

Closed-end lease offered to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. Not all customers will qualify. Offer expires on May 31, 2026. See participating dealer for details. Advertised lease is based upon an MSRP of $94185 for a 2025 X7 xDrive SAV. Tax, title, license, and insurance are extra. Lease payments of $999 for 39 months total $38961 based on the adjusted capitalized cost of $78786. The adjusted capitalized cost includes dealer doc fee of $215 and acquisition fee of $925. No security deposit is required. Total due at signing is your first payment of $999. Capitalized cost reduction is $3897. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $46174. Inventory is current at time of media release. Offer applies to stock # 9Y44453L.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

*First Name

*Last Name

*E-Mail Address

Phone Number

Preferred Contact:

By submitting this form I understand that BMW of Eugene may contact me with offers or information about their products and service.

*Opt into Text

By checking here, I direct BMW of Eugene to send me text messages to market or advertise products, goods, or services. These text messages may be transmitted through autodialed calls or robotext. By checking the checkbox and clicking submit, I confirm that I am the current owner/subscriber of the mobile number provided or that the current owner/subscriber of this mobile phone number authorized me to provide this number to the dealer. I understand that my consent is not required as a condition of purchase and that I can revoke my consent at any time. My carrier wireless and text message fees may apply. I will contact the dealer directly to provide reasonable notice if I no longer wish to receive automated calls or texts.

By submitting this form, you agree to receive SMS marketing messages from BMW of Eugene at the phone number provided. Message frequency may vary. Standard Message and Data Rates may apply. Reply STOP to opt out. Reply HELP for help. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. For more information, click to view our SMS Terms of Use and Privacy Policy.

2025 BMW X1 xDrive28i

Lease from $479/mo, $479 due at signing

39 month lease

Offer Expires 5/31/2026

Closed-end lease offered to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. Not all customers will qualify. Offer expires on May 31, 2026. See participating dealer for details. Advertised lease is based upon an MSRP of $47515 for a 2025 X1 xDrive SAV. Tax, title, license, and insurance are extra. Lease payments of $479 for 39 months total $18681 based on the adjusted capitalized cost of $39619. The adjusted capitalized cost includes dealer doc fee of $215 and acquisition fee of $925. No security deposit is required. Total due at signing is your first payment of $499. Capitalized cost reduction is $1520. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $24304. Inventory is current at time of media release. Offer applies to stock # 5387806L.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

*First Name

*Last Name

*E-Mail Address

Phone Number

Preferred Contact:

By submitting this form I understand that BMW of Eugene may contact me with offers or information about their products and service.

*Opt into Text

By checking here, I direct BMW of Eugene to send me text messages to market or advertise products, goods, or services. These text messages may be transmitted through autodialed calls or robotext. By checking the checkbox and clicking submit, I confirm that I am the current owner/subscriber of the mobile number provided or that the current owner/subscriber of this mobile phone number authorized me to provide this number to the dealer. I understand that my consent is not required as a condition of purchase and that I can revoke my consent at any time. My carrier wireless and text message fees may apply. I will contact the dealer directly to provide reasonable notice if I no longer wish to receive automated calls or texts.

By submitting this form, you agree to receive SMS marketing messages from BMW of Eugene at the phone number provided. Message frequency may vary. Standard Message and Data Rates may apply. Reply STOP to opt out. Reply HELP for help. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. For more information, click to view our SMS Terms of Use and Privacy Policy.

2025 BMW X3 30 xDrive

Lease from $599/mo, $599 due at signing

39 month lease

Offer Expires 5/31/2026

Closed-end lease offered to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. Not all customers will qualify. Offer expires on May 31, 2026. See participating dealer for details. Advertised lease is based upon an MSRP of $57235 for a X3 xDrive SAV. Tax, title, license, and insurance are extra. Lease payments of $599 for 39 months total $23361 based on the adjusted capitalized cost of $48384. The adjusted capitalized cost includes dealer doc fee of $215 and acquisition fee of $925. No security deposit is required. Total due at signing is your first payment of $599. Capitalized cost reduction is $1500. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $30656. Inventory is current at time of media release. Offer applies to stock # 9034994L.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

*First Name

*Last Name

*E-Mail Address

Phone Number

Preferred Contact:

By submitting this form I understand that BMW of Eugene may contact me with offers or information about their products and service.

*Opt into Text

By checking here, I direct BMW of Eugene to send me text messages to market or advertise products, goods, or services. These text messages may be transmitted through autodialed calls or robotext. By checking the checkbox and clicking submit, I confirm that I am the current owner/subscriber of the mobile number provided or that the current owner/subscriber of this mobile phone number authorized me to provide this number to the dealer. I understand that my consent is not required as a condition of purchase and that I can revoke my consent at any time. My carrier wireless and text message fees may apply. I will contact the dealer directly to provide reasonable notice if I no longer wish to receive automated calls or texts.

By submitting this form, you agree to receive SMS marketing messages from BMW of Eugene at the phone number provided. Message frequency may vary. Standard Message and Data Rates may apply. Reply STOP to opt out. Reply HELP for help. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. For more information, click to view our SMS Terms of Use and Privacy Policy.

2025 BMW iX M60

Lease from $969/mo, $999 due at signing

36 month lease

Offer Expires 5/31/2026

Closed-end lease offered to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. Not all customers will qualify. Offer expires on May 31, 2026. See participating dealer for details. Advertised lease is based upon an MSRP of $115375 for a 2025 iX M60 SAV. Tax, title, license, and insurance are extra. Lease payments of $969 for 36 months total $34884 based on the adjusted capitalized cost of $89315. The adjusted capitalized cost includes dealer doc fee of $215 and acquisition fee of $925. No security deposit is required. Total due at signing is your first payment of $969. Capitalized cost reduction is $7530. At lease end, lessee pays for excess wear, $0.30/mile over 22500 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $57876. Inventory is current at time of media release. Offer applies to stock # CT88613L.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

*First Name

*Last Name

*E-Mail Address

Phone Number

Preferred Contact:

By submitting this form I understand that BMW of Eugene may contact me with offers or information about their products and service.

*Opt into Text

By checking here, I direct BMW of Eugene to send me text messages to market or advertise products, goods, or services. These text messages may be transmitted through autodialed calls or robotext. By checking the checkbox and clicking submit, I confirm that I am the current owner/subscriber of the mobile number provided or that the current owner/subscriber of this mobile phone number authorized me to provide this number to the dealer. I understand that my consent is not required as a condition of purchase and that I can revoke my consent at any time. My carrier wireless and text message fees may apply. I will contact the dealer directly to provide reasonable notice if I no longer wish to receive automated calls or texts.

By submitting this form, you agree to receive SMS marketing messages from BMW of Eugene at the phone number provided. Message frequency may vary. Standard Message and Data Rates may apply. Reply STOP to opt out. Reply HELP for help. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. For more information, click to view our SMS Terms of Use and Privacy Policy.

2025 BMW X3 30 xDrive

Lease from $599/mo, $599 due at signing

39 month lease

Offer Expires 6/1/2026

Closed-end lease offered to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. Not all customers will qualify. Offer expires on Jun 1, 2026. See participating dealer for details. Advertised lease is based upon an MSRP of $56700 for a 2025 X3 xDRIVE SAV. Tax, title, license, and insurance are extra. Lease payments of $599 for 39 months total $23361 based on the adjusted capitalized cost of $48667. The adjusted capitalized cost includes dealer doc fee of $215 and acquisition fee of $925. No security deposit is required. Total due at signing is your first payment of $599. Capitalized cost reduction is $964. At lease end, lessee pays for excess wear, $0.30/mile over 24375 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $29397. Inventory is current at time of media release. Offer applies to stock # 9038410L.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

*First Name

*Last Name

*E-Mail Address

Phone Number

Preferred Contact:

By submitting this form I understand that BMW of Eugene may contact me with offers or information about their products and service.

*Opt into Text

By checking here, I direct BMW of Eugene to send me text messages to market or advertise products, goods, or services. These text messages may be transmitted through autodialed calls or robotext. By checking the checkbox and clicking submit, I confirm that I am the current owner/subscriber of the mobile number provided or that the current owner/subscriber of this mobile phone number authorized me to provide this number to the dealer. I understand that my consent is not required as a condition of purchase and that I can revoke my consent at any time. My carrier wireless and text message fees may apply. I will contact the dealer directly to provide reasonable notice if I no longer wish to receive automated calls or texts.

By submitting this form, you agree to receive SMS marketing messages from BMW of Eugene at the phone number provided. Message frequency may vary. Standard Message and Data Rates may apply. Reply STOP to opt out. Reply HELP for help. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. For more information, click to view our SMS Terms of Use and Privacy Policy.

2025 BMW X1 xDrive28i

Lease from $599/mo, $599 due at signing

36 month lease

Offer Expires 6/1/2026

Closed-end lease offered to qualified lessees with approved credit by BMW Financial Services, N.A. through BMW of Eugene. Not all customers will qualify. Offer expires on Jun 1, 2026. See participating dealer for details. Advertised lease is based upon an MSRP of $47365 for a 2025 X1 xDRIVE28i SAV. Tax, title, license, and insurance are extra. Lease payments of $599 for 36 months total $21564 based on the adjusted capitalized cost of $39086. The adjusted capitalized cost includes dealer doc fee of $215 and acquisition fee of $925. No security deposit is required. Total due at signing is your first payment of $599. Capitalized cost reduction is $2000. At lease end, lessee pays for excess wear, $0.30/mile over 22500 miles, and $495 vehicle turn-in fee. Purchase option at lease end is $23650. Inventory is current at time of media release. Offer applies to stock # 5164779L.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.

*First Name

*Last Name

*E-Mail Address

Phone Number

Preferred Contact:

By submitting this form I understand that BMW of Eugene may contact me with offers or information about their products and service.

*Opt into Text

By checking here, I direct BMW of Eugene to send me text messages to market or advertise products, goods, or services. These text messages may be transmitted through autodialed calls or robotext. By checking the checkbox and clicking submit, I confirm that I am the current owner/subscriber of the mobile number provided or that the current owner/subscriber of this mobile phone number authorized me to provide this number to the dealer. I understand that my consent is not required as a condition of purchase and that I can revoke my consent at any time. My carrier wireless and text message fees may apply. I will contact the dealer directly to provide reasonable notice if I no longer wish to receive automated calls or texts.

By submitting this form, you agree to receive SMS marketing messages from BMW of Eugene at the phone number provided. Message frequency may vary. Standard Message and Data Rates may apply. Reply STOP to opt out. Reply HELP for help. Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. For more information, click to view our SMS Terms of Use and Privacy Policy.

Swickard Service Match

We match competitor's coupons.

Dealership must be within 100 miles of BMW of Eugene. All Service Offers service operations must match, Plus tax and applicable fees. Offer must be presented at time of write-up. Valid only at BMW of Eugene. Plus tax and shop supplies; hazardous waste disposal fee additional charge. Must present coupon at time of service. Not valid with any other offer, discount or advertised special. Cannot be combined with any other coupon. Subject to availability. See BMW of Eugene for complete details. Offer applies to BMW vehicles only. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.

Schedule Service

Offer Expires 5/31/2026

BMW Oil Change Plan

3 Years Prepaid for $249

Regular oil changes are vital to keep your BMW at its best. That’s why we’re offering the BMW Oil Change Plan for BMWs that have reached 60 months or 60,000 miles. For one fixed price of $249, you’ll receive 3 years of oil and oil filter changes, based on your BMW’s Condition Based Service (CBS) system. As always, all work is performed by BMW Trained Technicians, using only Original BMW Engine Oil and Parts.

BMW Oil Change Plan (3 years) includes oil and oil filter changes for three years including labor for $249.00 plus taxes and disposal fees where applicable. Maximum 2 oil changes per contract year. The need for included services are prompted by the vehicle’s Condition Based Service (CBS) system. For non-CBS vehicles, annual low-mileage oil changes are included as outlined in your BMW Maintenance Booklet. Available for all BMW vehicles that have reached 60 months or 60,000 miles but have not yet exceeded 240 months / 20 years and have no current Ultimate Care+ coverage. Plan is also available for purchase for vehicles that have reached at least 54 months and are currently covered by the BMW Ultimate Care Scheduled or BMW Ultimate Care+ 2 coverage. All work must be performed by an authorized BMW Center. All work is carried out by BMW Trained Technicians using Original BMW Parts, which come with a two-year unlimited mileage limited warranty. Please see your authorized BMW Center and https://www.bmwusaservice.com/ultimatecare for additional details. BMW Oil Change Plan (3 years) is only available at participating dealers. Not available in Delaware, Wisconsin, Florida, or New Hampshire. © 2025 BMW of North America, LLC. The BMW trademarks are registered trademarks. A 1.75% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.

Schedule Service

Offer Expires 5/31/2026

Full Detail Special

$999.99

Full Detail with Ceramic Coating Special. Regular price $1,500

Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 6/30/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.

Schedule Service

Offer Expires 6/30/2026

Tire Special

up to $100 off

$25 off each tire. Buy 2, save $50. Buy 4, save $100.

Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 6/30/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.

Schedule Service

Offer Expires 6/30/2026

Recommended Repair Service

$75 off

$75 Off any recommended repair over $500

Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 6/30/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.

Schedule Service

Offer Expires 6/30/2026

Spring Service Package Special

$450

Regularly $650

Oil change, tire rotation, battery check, sunroof gutter cleaning, and overall inspection of safety.

Plus tax and applicable fees. Coupon must be presented at time of write-up. Valid only at BMW of Eugene through 6/30/26. Cannot combine with any other coupon or offer. Limit one coupon per visit. Coupon does not apply to prior purchases. Not applicable with insurance claims. Any coupon sent is to have the specific VIN associated. See your service adviser for details. A 2.25% surcharge is applied to all credit card transactions. This fee is not greater than our cost of acceptance. There is no fee for debit card payments.

Schedule Service

Offer Expires 6/30/2026

Welcome to BMW of Eugene

BMW of Eugene

All Specials

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$1,000 IN CREDITS TOWARD A NEW OR CERTIFIED PRE-OWNED BMW.

BMW College Graduate Program.

HONORING THOSE WHO SERVE.

$500-$4,000 TOWARD A LEASE OR NEW VEHICLE PURCHASE

2025 BMW X7 xDrive40i

Lease from $999/mo, $999 due at signing

Get Special

2025 BMW X1 xDrive28i

Lease from $479/mo, $479 due at signing

Get Special

2025 BMW X3 30 xDrive

Lease from $599/mo, $599 due at signing

Get Special

2025 BMW iX M60

Lease from $969/mo, $999 due at signing

Get Special

2025 BMW X3 30 xDrive

Lease from $599/mo, $599 due at signing

Get Special

2025 BMW X1 xDrive28i

Lease from $599/mo, $599 due at signing

Get Special

Swickard Service Match

We match competitor's coupons.

BMW Oil Change Plan

3 Years Prepaid for $249

Full Detail Special

$999.99

Tire Special

up to $100 off

Recommended Repair Service

$75 off

Spring Service Package Special

$450

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